This is a tall order, and tools that can be leveraged to meet these demands are being sought with growing urgency as the global appetite for content increases. M&E companies face the daunting prospect of a highly competitive market that demands uninterrupted delivery of quality content. Broadcasters are beginning to recognize the potential of cloud archiving as an engine for driving business operation efficiencies and unlocking new avenues for revenue growth. In reality, storage is only one facet of the cloud’s capabilities, and broadcasters are quickly discovering its potential for actively generating revenue and driving business operations.Ĭloud archiving is a tool which offers a wider range of business benefits than many people realize - there is, in fact, far more to be leveraged through cloud archiving than gains to storage capacity. This view that cloud technology equates to storage has caused some inertia for adoption across the M&E industry as budgets tighten. There is a preconception among media and entertainment (M&E) companies that the cloud can be viewed simply as a convenient storage hub.
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